Amazon.com: Customer Service Champion (2015)

Amazon was founded in June 1994 by Bezos . At that time, the Internet was gaining popularity and was being considered as a potential business medium. To cash in on this trend, Bezos came up with the idea of selling books to a mass audience through the Internet. Finally in June 1995, Bezos launched his online bookstore Amazon, named after the river Amazon. Amazon officially opened for business on July 6, 1995.

From the beginning of his business operation, Bezos focused on customers. He firmly believed that to gain a foothold in the market and increase sales, it was important to establish customer loyalty. Within a month of its launch, Amazon had fulfilled orders for customers in 50 states in the US and 45 countries, all shipped from Bezos’s garage. The popularity of the site grew through word-of-mouth and customers started recommending the site to others...